Founded in 2020 by Ash and Whit, Bad Unicorn operates as a unique product studio dedicated to creating experimental and often satirical projects that challenge conventional startup norms. Their approach revolves around taking “bad” ideas—ones that might seem absurd at first—and turning them into real, marketable products.
Their work spans across multiple industries, including tech, consumer products, and entertainment. One of their standout projects, Coinbae, is a satirical take on cryptocurrency platforms, demonstrating their knack for blending humor with sharp social commentary.
Beyond product creation, Bad Unicorn maintains a strong presence through its biweekly newsletter, which shares startup news, business ideas, and entertaining content. With over 5,000 subscribers, the newsletter has become a cult favorite among entrepreneurs and creative minds in the startup world.
Bad Unicorn challenges traditional business models by proving that satire and humor can drive real-world innovation. Their projects not only entertain but also encourage audiences to rethink industry norms.
From digital products to consumer experiences, Bad Unicorn’s work demonstrates how creativity can intersect with technology to produce engaging, thought-provoking results.
With a growing audience and a loyal following, Bad Unicorn’s newsletter and digital presence provide a platform for fresh, disruptive ideas. Their approach resonates with independent creatives, entrepreneurs, and film enthusiasts who appreciate risk-taking and unconventional storytelling.
In addition to product development, Bad Unicorn has gained recognition for its selective approach to independent cinema. The company works closely with filmmakers, helping bold and unconventional stories find their audience through tailored distribution strategies, including theatrical releases, streaming, and VOD platforms.
Bad Unicorn continues to carve out a space where humor, technology, and independent film converge, pushing creative boundaries and redefining industry expectations.
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